A lot of commuters don’t wear helmets on their ride to work because most helmets are ugly. The Specialized Mode is the helmet that looks good while also maintaining the high standard of quality that Specialized is known for.

Commuters on their way to work would ride by outdoor boards on their way to work.

Commuters on their way to work would ride by outdoor boards on their way to work.

The print ad will put the product in front of magazine or newspaper users, who will be more likely to live in large cities and commute to work via bicycle.

The print ad will put the product in front of magazine or newspaper users, who will be more likely to live in large cities and commute to work via bicycle.

The Instagram post will reach those who are in our target demographic as the followers of specialized are bikers.

The Instagram post will reach those who are in our target demographic as the followers of specialized are bikers.

Putting this poster right by the side of the street would put it in front of as many commuters as possible.

Putting this poster right by the side of the street would put it in front of as many commuters as possible.