Showing the chakras being filled with color and the benefit of each chakra is a representation of how Prismacolor is an effective way to reduce stress and improve mental health. View fullsize Putting an outdoor board in the city will reach those who have a higher awareness for mental health. Reaching consumers with an Instagram video will stand out from the rest of the content on the platform. View fullsize Connecting with consumers during their wind down time, buried deep in a magazine is an effective way of showing how Prismacolor is a tool to reduce stress and improve mental health. View fullsize The transit posters are a way to grab attention to consumers who are using the transit system instead of cars.